Store setup
Product pages, collections, checkout, shipping zones, promotions, and approved brand presentation.
Ecommerce programs
A complete sales-to-doorstep operating model.
Store setup, products, promotions, payment, decoration, inventory, customer communication, packing, shipping, tracking, and returns can operate as one managed program.
Inside the operation
Direct-to-consumer stores, up close.
Selected views from the equipment, finishing, inventory, and workflows connected to this work.
Overview
Go to market without building an internal fulfillment operation.
Direct-to-consumer programs can support branded merchandise, limited releases, employee products, events, and ongoing assortments. The store experience and fulfillment rules are designed together.
Programs may use customer-owned custom goods, Impress-sourced wholesale blanks, stocked finished inventory, decoration on demand, non-decorated goods, or a hybrid model depending on availability, service levels, and inventory risk.
Capabilities & scope
A connected DTC workflow.
Product and decoration
Stocked, supplied, or on-demand products move through the decoration and quality process defined for the program.
Fulfillment
Individual orders are picked, decorated where required, packed, shipped, and connected to tracking.
Program support
Customer service, returns, reporting, carrier options, and exceptions follow an agreed operating model.
Operating model
Build the operating model.
- 01
Define the audience, assortment, pricing, promotions, launch dates, and brand experience.
- 02
Choose inventory and decoration strategies for each product.
- 03
Set payment, tax, customer-service, shipping, return, and reporting responsibilities.
- 04
Launch the store and operate production and fulfillment against the program rules.
Requirements & controls
Program considerations
- Sales forecasts and inventory exposure
- Peak-demand and limited-release planning
- Order changes, cancellations, and returns
- Customer communication and tracking
- Data ownership, reporting, and retention
Customer fit
A strong fit for
- Brand and fan merchandise
- Employee and recognition programs
- Limited releases and campaigns
- Multi-location organizations
- Teams without internal ecommerce fulfillment capacity
A partner that stays ahead